I was asked last night about how to deal with the competition… Simple: I don’t deal with the competition. I focus intensely on executing what I know to be the only way to end the trend of obesity with truly healthy options.
I BELIEVE so deeply in what we do, how we do it, and what we represent as a tribe, that I don’t have the bandwidth to look around. Anyone who asks me how we compare to a competitor can see instantly in my eyes that I have absolutely no doubt that we offer the best fitness solutions, the most nutrient dense nutrition, the most positive and robust peer support to get real, lasting results.
There’s too much opportunity. What I look at is the needs of the coach and customer, and bust my ass to meet those needs today better than I did yesterday.
I hustle to reach more people, create a more compelling experience, and do it with integrity.
Nobody in the world is doing what we do. And nobody in the world is doing it with the same fierce commitment to real healthy, life-enhancing results. There’s a lot of stuff on TV which competes with us. There are other networks promising weight loss solutions. There has been and always will be competition. Our job is just to constantly improve, and make as great an experience as possible for anyone and everyone who recognizes the originality and unparalleled quality of what we are doing.
I serve the customer, I serve the coach, and do my best to make it a great place to work for our Dudes. And by focusing on those activities, I don’t have to deal with the competition, the competition has to deal with us.
Beachbody employees like to walk the talk. They pre-ordered their P90X2 kits and just like you, they’ve been eagerly awaiting their copies of P90X2. Well, today their fitness dreams came true!
Today was P90X2 Launch Day here at Beachbody Headquarters in Santa Monica, and Beachbody Dudes who had pre-ordered X2 stormed our beautiful on-site gym at high noon to claim their kits and be the first group to workout to P90X2 in our amazing new gym. They represented in their P90X2 CREW T-shirts and they were ready to get their extreme sweat on as we welcomed X2 into the rotation in the gym.
Over 50 Dudes – including two employees who were part of the X2 cast – spent their lunch hour killing Plyocide with Doc Horton as we popped the Blu-Ray copy into the player and threw it up on the multiple flat screens so nobody would miss a frame as Tony put them through their paces. Check it out…
Employee pre-orders getting unboxed
The very first employee to get P90X2 – Larry Greene!
We ripped open our kit and slapped that Blu-Ray in the player…
And our Dudes got ready to BRING IT to the next level!
P90X2 cast members Collette and Anie are flanked by Beachbody Dudes as they get ready to get their Plyocide on.
And after Plyocide, they were still standing and loving it!
Our Dudes are ready to take extreme fitness to the next level – are YOU?
2012 is right around the corner. Are you ready to start it off strong? Order your copy of P90X2 now!
Beachbody’s Chief Financial Officer, Brad Ramberg was named 2011 CFO of the Year by Los Angeles Business Journal! At a ceremony held September 7th in Los Angeles, Brad was announced as the Private Company CFO of the Year.
This is another milestone for Beachbody, as we continue to grow and expand, helping more and more people achieve their goals and enjoy healthy, fulfilling lives. We’ve been nominated in past years, but this year marks the first time we are in the running as a Large Company, so this win is extra special. We would not be able to sustain such growth and continue to diversify our business without the financial stewardship provided by Brad Ramberg. There, I said it.
As CFO, Brad is responsible for ensuring the financial well-being of the organization, (AKA controlling the purse strings). He helps us make sure we are spending our money in the smartest ways possible to get the most bang for our buck. Brad joined us nearly 5 years ago and has helped facilitate our exponential growth, including the genesis of Team Beachbody, international expansion and a what is currently a full-time employee count of 577 Beachbody Dudes.
What’s most impressive about Brad is not just his sage financial wisdom, nor is it the fact that he runs marathons or has two of the cutest kids ever (besides mine, of course). It’s the fact that he has such passion for what we do at Beachbody and he brings his business acumen to the table, along with his heart, humor and his willingness to be a true team player. (As witnessed by this shot of Brad onstage at the 2010 Team Beachbody Coach Summit when we attached electrodes to him and used the “BRAD-O-METER” to determine what we could spend money on. Good times!)
We are so proud of Brad and his team for receiving this latest accolade and as we continue to build upon the foundation of financial stability he helps maintain, we look forward to many years of continued success under his wise and watchful financial gaze. Congrats, Brad!
When it gets to Spring time around Beachbody, after three months of intense 1st quarter results and responding to the demands of growth, the team lets off steam a couple of ways.
One is the annual ping-pong tournament which is coming up soon…. And the other is our very own “Peep Show.”
NOT THAT KIND OF PEEP SHOW! This kind, where we do what you’re supposed to do with this chemical-turned-treat: Glue them together to make art.
We recently celebrated a milestone here at Beachbody… Last week we crossed the threshold of our 400th full-time Beachbody employee, plus we’re celebrating having over $400MM in annual revenue in 2010!
In order to handle Team Beachbody’s growth, we are constantly adding to our ranks, recruiting top talent in every area of the company. Once upon a time, all our employees fit in one single office. (We fit into a Volkswagon, for that matter)
Now, we are over 400 employees strong, working together to support you as you build your Coach business and we make our Core Purpose a reality!
Beachbody President and Co-Founder, Jon Congdon and I gathered the “Dudes” at headquarters to celebrate the milestone:
As co-founder, Chairman, and CEO of Beachbody, Carl Daikeler's sole focus is to help people achieve their goals to lead healthy, fulfilling lives. Read more...
