Customer Approved Chocolate Shakeology Is Here
17 Dec. 2012

Customer Approved Chocolate Shakeology Is Here


Christmas comes early. You talked (sometimes shouted) and we listened! Starting this week we will start shipping a brand new Customer Approved Chocolate Shakeology.

The front of the new bag – with the temporary sticker.

Important shipping notes: If you have Chocolate Shakeology on home direct order, you don’t have to do anything. You will be automatically switched over to the new Customer Approved Superfood Formula with your next shipment. You don’t have to worry about calling Coach Relations because the change will be absolutely seamless. You’ll know when the new formula arrives because you will see the new customer approved sticker on the front and you’ll notice the “New Superfood Formula” logo has been removed.

Now, this is very important. If you are a new customer or have a customer that wants to get back on Chocolate Shakeology, you should wait until Friday to place the order. This is because there is a transitionary period to make sure our warehouses have everything in stock. This also means if you LOVE the current formula, you can swoop up the inventory this week by ordering before Friday.

How Did We Do It?: We adjusted the protein blend to reduce grittiness and adjusted the texture. We developed a new proprietary chocolate Superfood blend that works more harmoniously, reduced the aftertaste, and tweaked the recipe to highlight the natural cacao in the blend. The best part is we didn’t have to sacrifice any of the health benefits, like the 4 new Superfoods, the reduction in fructose, and the added fiber which inspired the changes last time.

According to the panel, we improved the new formula in these five areas: Aroma, taste, sweetness, chocolateyness (yes, that’s a word), and texture. Here’s what Coaches and customers who have tried the new Chocolate Shakeology are saying:

“This one is a huge improvement over the current superfood formula. Bravo. I will buy and drink this Shake daily.”

“It has the same great taste as before without the funky aftertaste.”

“This is even better than original Chocolate formula. The best yet!”

I hope you’re as excited about this change as we are at Beachbody Headquarters. The reviews have been amazing and the team has spent a lot of time tweaking the recipe to make sure you can say with confidence that Shakeology is the Healthiest Meal of the Day, and it tastes great, too!

If you have any questions, you can get all the deets including FAQ, sharing tips, training, and new tools in Breaking Coach News. Or, post your comments here on the blog and we’ll get back to you ASAP.

What do you think, are you excited for the new formula to land on your doorstep?

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10 Responses

  1. Chris Watson says:

    Even though I drink the vegan chocolate I still appreciate these changes Carl. Thank you so much for listenining and making changes. I am very excited to tell my team and clients!

  2. Lynn Mele says:

    Hi Carl,

    I appreciate the new, improved Shakeology and am looking forward to tasting it. I think it would be helpful to offer sample packets for coaches to buy so that we can try it first and share the info with our customers. I have lost some Shakeology customers since the last change, so I certainly hope this will bring them back. Thanks.

  3. Anita Francis says:

    Thank you so much for the changes. I can’t wait to try the new formula.

  4. Noelle says:

    Thank you. Thank you!! It’s delicious!

  5. Keri says:

    Can you switch former bags to the new if you’re no longer a rep?

  6. Chris says:

    Hi Carl,

    I ordered a bag of the chocolate last week and just received it today. Upon opening the bag, I was a bit taken back by the smell. It seems the smell is the same as the old improved formula. I have yet to taste the new bag but noticed there is no sticker on the bag indicating it is the new improved formula. There was a flier in the box referencing the new and improved formula. Can you advise?

    • Carl Daikeler says:

      Hey Chris,

      If you got the flyer with the new and improved that is most certainly the new formula. Give it a try and you’ll see that the taste is much different and improved. It’s hard to say why there was no sticker on there, but we are looking into it to make sure this was an isolated incident. Thanks for letting me know!

  7. My flier came with my Chocolate Shakeology but my last bag actually had a “Customer Approved” sticker on it but this one does not. And the featured ingredients, on the flier for the new customer approved formula are not featured on the back of this superfood bag. Have we found out for sure if this is the new formula, or just the superfood formula.

    • Carl Daikeler says:

      If you got the flyer with the new and improved that is most certainly the new formula. Give it a try and you’ll see that the taste is much different and improved. It’s hard to say why there was no sticker on there, but we are looking into it to make sure this was an isolated incident. Thanks for letting me know!

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