That’s right, we do not sit still.
Nobody has ever tried to help as many people get healthy and fit with absolute commitment to succeed, so that means there is no playbook. We are being as creative as possible, with hundreds of millions of dollars of TV advertising, network marketing that supports customers to get the best results, and now certification which extends our support with an additional level of expertise, training and personal attention. We are ambitious, and we continue to develop the opportunity so it gets people the best results possible.
As you know, we launched P90X Certification in the spring and have already seen trainers and gyms join us in our mission to help people achieve their goals. At the same time, Chalene and Bret Johnson offered to help us maximize the opportunity. That was one of those “Duh!” moments, when we realized that the best way to grow our business and serve more people was to partner and effectively put these two businesses together.
So I’m pleased to announce that Beachbody is officially working with Powder Blue Productions and Chalene and Bret Johnson to expand our Certification business! Think of it like a (healthy) peanut butter cup. Powder Blue = Peanut Butter (PB, get it?) and Beachbody = Chocolate (Shakeology). Two great companies now working together as one awesome combination!
Powder Blue will provide its expertise and certification infrastructure and an incredible group of Area Promotions Directors (APD’s) that we can then build from and expand, as well as their established lineup of pre-designed group exercise programs including TurboKick, PiYo and Hip Hop Hustle. Plus, we get the benefit of Chalene Johnson’s extensive experience and proven industry expertise to grow the P90X Certification business, plus launch many of our other programs into this channel.
Insanity and Brazil Butt Lift will likely be the first additions. We’ll be giving professional trainers, fitness enthusiasts, and health clubs the opportunity to capitalize on the significant brand strength, TV advertising and demand for our programs in exciting new ways as we leverage the trend of branded fitness programming. At the same time, we’ll be attracting the entire fitness industry into our coaching business so more people get the TOTAL package, fitness, nutrition, and peer support.
Our objective is to maximize this opportunity to benefit as many customers, coaches and trainers as possible, and Chalene and her team at Powder Blue are committed to help this be a world class success!
I couldn’t be happier to join forces with Chalene and Powder Blue, and am especially pleased with the upgrade to my fitness wardrobe!
I’m looking forward to the rest of 2012 and the exciting opportunities that 2013 holds, as our Beachbody family gets bigger and stronger.
NOTE: Contrary to the rumor, this announcement was not a veiled attempt to add more followers on Twitter, and more “Likes” on my Facebook page. But since you asked… @CarlDaikeler is on Twitter and CarlDaikelerCEO is on Facebook!