As we move into “Labor Day”, I want to salute the coaches who labor all year round to motivate and inspire people to take care of the most important resource we have: ALL OF US.
Make no mistake – THIS WORK IS WORK. We have not taken the easy route. We don’t call it “passive income”. That is a promise of network marketing that I do not believe in. I believe in a mission. That’s what I want to reward people with millions – no, BILLIONS of dollars to do. And I know it’s hard. And hard is OKAY.
Hard work = hard. Making careful food choices = hard. Drinking Shakeology vs. cheaper shakes (aka “choosing healthy weight loss over JUST weight loss) = hard. Being the one person of a group who promotes a healthier lifestyle = hard.
But our coaches do this, every day.
You are the first responders in the 9-1-1 emergency of these lifestyle diseases. Obesity. heart disease. Type 2 diabetes. So much suffering. And so avoidable.
We’re not saying “Don’t have fun.” We’re not saying “Don’t enjoy life.” We’re saying, “We need to respect life enough, and the model we are living for our children, to balance our choices, and feed this body in a way that we get MORE from this gift!”
It’s my opinion that most people are living life at a level 5 (on a scale of one to 10). They enjoy technology, entertainment, friends, drinking, eating, and feeling good. It’s right in the middle. But what happens when they take it to a six? What happens if they take it to an 8? How do they get more out of life, for more years? That takes work. That takes “Labor”. And I believe, that is where a LIFELONG sense of accomplishment, joy, and deep satisfaction resides.
So here’s to you, Coaches! You inspire me every day. Yeah, I am not perfect. (I love pizza so so much!) But you inspire me that while pizza is ok from time to time, it has to be from time to time to get the most out of life. That’s what I get from you. And for that I am grateful. I am not just the CEO, I am your best customer.
And guess what? Motivation, and focus… That’s what’s coming. September, October, and November are going to be a big push. We’re not fooling around at all – not during back to school, not during fall holidays, not going into the party season… And it starts with “Shaketember”, drinking a shake a day to feed your body what it needs to get you from “living a 5″ to “living a 6″.
Let’s share this. It’s so possible for so many. Let’s do it. For real. Let’s make labor day about doubling down on our passion to help people out of this issue of obesity and lifestyle disease.
This is not just work, this is good labor, because it shows we care about the people around us, and the labor starts now.
Who’s in?



Well said. I am in!
“Shaketember!” I love it! I am a brand, spankin’ new coach. I believe this is the best time of year to GET TO WORK! Thank you for the opportunity.
So thankful to be part of this great company and its mission! When I opened WOWY this morning and saw that full calendar in a sea of blue, I honestly thought, “Wow! A clean slate of opportunity.” Summit was a real eye opener for me. Thanks for the monstrous effort it took to make that event so monumental.
Carl – “Skaketember” seems like a cheap ploy to try to “end the trend” of declining Shakeology sales due to the negative response to the new chocolate. How about you just man up and bring the old formula back and call it simply, “A healthy meal in your day” because let’s face it, all the ingredients aren’t organic in any of the shakes so to call it the “healthiest” is not accurate anyway without the organic tag. To chase that tag line blindly is now why you are faced with “Shaketember…”. You grossly (pun intended) underestimated your consumer and now have a product in the new chocolate super food that is really aimed at you hard core health addicts You may have challenged my tongue to a duel, but I challenge your brain to one…