I was asked last night about how to deal with the competition… Simple: I don’t deal with the competition. I focus intensely on executing what I know to be the only way to end the trend of obesity with truly healthy options.
I BELIEVE so deeply in what we do, how we do it, and what we represent as a tribe, that I don’t have the bandwidth to look around. Anyone who asks me how we compare to a competitor can see instantly in my eyes that I have absolutely no doubt that we offer the best fitness solutions, the most nutrient dense nutrition, the most positive and robust peer support to get real, lasting results.
There’s too much opportunity. What I look at is the needs of the coach and customer, and bust my ass to meet those needs today better than I did yesterday.
I hustle to reach more people, create a more compelling experience, and do it with integrity.
Nobody in the world is doing what we do. And nobody in the world is doing it with the same fierce commitment to real healthy, life-enhancing results. There’s a lot of stuff on TV which competes with us. There are other networks promising weight loss solutions. There has been and always will be competition. Our job is just to constantly improve, and make as great an experience as possible for anyone and everyone who recognizes the originality and unparalleled quality of what we are doing.
I serve the customer, I serve the coach, and do my best to make it a great place to work for our Dudes. And by focusing on those activities, I don’t have to deal with the competition, the competition has to deal with us.