After posting Beachbody’s position on the Stop Online Piracy Act (SOPA) and the related Protect IP Act (PIPA) yesterday, and getting the feedback from the customers and Coaches we serve, we have decided to pull our support of this legislation unless it can be drafted to the satisfaction of those it is meant to serve, the American people.
As important as it is to us to protect the investment and rights we have in our product, and as important as it is to support the business needs of our Coaches, it is not within our company’s core values to proceed with any initiative “at all costs”. Our job is to serve and to help people achieve their goals to lead healthy fulfilling lives which would never include sacrificing free speech or an open Internet.
The support of SOPA, and our research into the matter has not surfaced the same fears that have been published by SOPA’s opposition, but that point is moot. Perception is reality, and if our customers are this passionate about the issue, we obviously needed to reevaluate our position. We are still committed to protecting our intellectual property and look forward to working with the technology sector on greater innovations and mechanisms to protect American businesses, American customers and American ingenuity from outright theft. If balanced legislation can be proposed that is supported by all sides on this issue we would support it, but as currently written and in light of the response from our Coaches and community, we can no longer support SOPA or PIPA.
Thank you for sharing your thoughts with us, and the respect you showed us in the balanced and thoughtful way you shared your opinions. It truly went a long way to helping us reconsider our position.
Again, your opinions are extremely important to us so feel free to email me any additional thoughts at StopPiracy@Beachbody.com.